Laid-Back Luxury: Balenciaga’s Chic Lunar New Year Edit

(Courtesy of Balenciaga)

This Lunar New Year, Balenciaga embraces a relaxed approach to the Year of the Snake, a symbol of wisdom, transformation, patience, intuition, and elegance in Chinese culture—encouraging reflection and thoughtful growth.

Its Lunar New Year campaign, directed by Lucca Lutzky, captures this essence in a short film featuring Chinese actresses and models Zhang Xiaofei, Yang Chaoyue, and Liu Bingbing. Set in intimate home settings, the film highlights their personal moments as they share hopes and aspirations for the year ahead.


The accompanying capsule collection offers a laid-back take on wardrobe staples and signature pieces like the Rodeo and Bel Air mini bags. The standout detail? A patched monogram logo with a washed, frayed finish, adding an effortless touch of cool. Scroll on to discover our top picks from the collection.

Bel Air mini calfskin shoulder bag, $4,800

Rodeo small calfskin shoulder bag, $4,990

6XL mesh, polyurethane and polyester sneakers, $1,720